Kleenex in Taiwan

kleenex-taiwan-marketing-tagline

I understood my first marketing tagline just the other day. Here in Taiwan toilet
paper and Kleenex are one and the same.
You buy big packs of them and you use them for just about everything in
your house. Also, you do not flush
toilet paper in
Taiwan, so every
bathroom has a small trash can in it.


This is from a Kleenex pack. You can see the characters:

給家人最好的

= Give

家人 = Your family (lit. house + people)

最好的 = Very Good, the very best (lit. very + good + particle)

Alltogether this adds up to “Giving your family the very best”.  Sounds exactly like what is says in the USA.  BTW, as far as I can tell, all those characters in the lower right corner mean “3 ply” ;)


China, Consumer, Learning Chinese, Marketing, Taiwan

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