Differentiation
I enjoy surfing different tea websites and looking at how they are marketing tea, there are so many new tea companies coming up these days. Almost every tea website says “We are passionate about tea” and “We
have great relationships with our suppliers” and “Our tea is of
extremely high quality”
When I was doing marketing at Screaming Circuits we would talk about how to “bring the engineer into our shop.” Screaming Circuits was taking a purchase that used to be local and relational and bringing it to the internet; we’d ask ourselves “How can we make the customer feel like we are closer than the shop across town?”
I think all these tea websites have a similar mission. They are all trying to facilitate a purchase over the internet, and bring you closer to the tea. I liked this tea website, and I think the way the owner “Tea Lady” has succeeded in bring you all the way to the tea farms she sources tea from. She’s used a Flickr page to tell the story of how your tea is picked and processed. I have no idea if the tea is good, but I think it’s a great way to stand out in a sea of “Premium Loose Leaf Tea” companies.
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